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KMID : 0363620120330040009
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Journal of Korean Oriental Medicine
2012 Volume.33 No. 4 p.9 ~ p.16
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Survey of Interest in Korean Traditional Medical Tourism among Japanese Tourists
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Lee Jeong-Man
Son Chang-Gue
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Abstract
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Objectives: This study was purposed to gain basic information for design of medical tourism for Japanese tourists using traditional Korean medicine (KTM).
Methods: A questionnaire regarding Korean traditional medical tourism was administered to Japanese tourists. 224 valid responses were selected, and their awareness of KTM, preferred subject and decision factors for participation in Korea traditional medical tourism were analyzed by SPSS 19.0 version.
Results: 23.6% of surveyees gave a positive answer on interest in medical tourism of KTM and 44.6% showed a middle degree. The most preferred subject was medical check-up followed by skin aesthetics, orthopedics and gynecology. Communication, medical skill level, hospital facilities and medical expenses were indicated as the important factor for participation's decision on KTM-based medical tourism.
Conclusions: KTM-based medical tourism could be a driving motor of medical tourism in Korea. The medical check & skin care associated medical services are recommended, and the public relationship for awareness of KTM supported by government is strongly required for acquisition of Japanese tourists.
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KEYWORD
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Medical Tourism , Japanese tourists , Korean traditional medical tourism
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